LUCI Field Activation Guide

Every screen, every zone, every channel on your property can now be activated through LUCI. Here’s how each team can put it to work.

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One property. One team. One strategy.

Before LUCI, most casino and resort teams worked the floor separately. Marketing ran the signage, Operations shaped the gaming environment, A/V kept the screens and sound running — each in its own lane, on its own equipment, with few ways to coordinate.

Now every screen, zone, and audio channel moves on a single platform. Marketing, Gaming and Operations, A/V and Facilities, and IT aren’t working separate equipment that happens to share a building.

Your entire team is working the same floor, through the same platform, toward the same guest.

That’s the real opportunity. When your teams decide together how the floor should work — which messages run where, how energy builds through the day, what happens when a jackpot hits or an event lets out — they’re building one intentional guest-experience strategy. Set the plan together, and each team can move fast in its own lane, because everyone knows how the pieces fit. Real-time changes still happen; they just happen against a shared plan.

That’s how this guide is built. The pages ahead are organized by team — Marketing, Gaming & Operations, A/V & Facilities, IT, Finance, and General Management. Each section gathers the ways that team can put LUCI to work on the floor: four use cases, each with one task to try this week. Turn to your team’s section, or read straight through to see how the whole floor fits together.

Plan the floor together. Then activate it.